Case Study: How A Chat Bot Generated $11K In Sales
Getting a potential client to reach out on your website is notoriously difficult. There are many factors impacting whether they'll pick up the phone or fill out your contact form.
OrigamiGlobe had this exact issue: a beautifully designed site with amazing content, but conversations still weren't happening as often as they would prefer.
OrigamiGlobe read our blog post How To Install Facebook Messenger Onto Your Website to install the ManyChat bot directly to their home page.
This is a simple 10 minute process, presenting the familiar Facebook Messenger Chat icon and chat at the bottom corner of every page. Giving customers an instant and direct way of making contact, it encourages instant conversation - rather than asking someone to pick up the phone or wait for an email reply.
In the 5 months since the bot was installed, OrigamiGlobe had received 17 enquiries which generated just under $11,000 in sales.
In comparison, their contact form on their contact page had generated 3 enquiries with no conversions in the same time period.
All this from 10 minutes of work installing a chatbot!
Messenger bots are amazing tools, this is the simplest use of a bot, but that just goes to show how effective they are. We explore various types of messenger bots here.
You could also use a bot to:
- Run a competition using a comment growth tool - We did this for an eCommerce client and generated $4,500 in sales from $90 in ad spend
- Send broadcast messages to everyone that is a subscriber (I'm yet to receive an open rate of less than 80%)
- Open up the lines of communication and build relationships with clients like Aperol Spritz have done with this campaign that we featured in our blog.
What Suki had to say:
When you run a business, there’s a million and one things to think about - clients are always top of my list and my own marketing is always at the bottom. Bright Red Marketing’s video on how to set up the Facebook chat bot was so quick and super easy to follow I was able to get it up and running in 10 minutes... and I am so glad I did! It’s so much easier to build a relationship chatting live with someone instead of sending an email that risks ending up in a junk folder and the stats are testament to its success!
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