One of the core elements of marketing is the split test. You hear people talk about how you need to test and measure a campaign, but how exactly do you do that?Read More
Are you feeling lost in your business, you've been working hard - possibly for years, and you're just not going anywhere?
I'm going to be completely honest. This was me. I recently celebrated by six year biz-anniversary and was no better off than when I started. Two months after my epiphany and my business is set to quadruple this month and quadruple again the following.Read More
I apologise in advance for the semi-rant that is this post... I see so many people jumping on the bandwagon when new marketing platforms become popular. And it frustrates me to see people struggling and overwhelmed when they don't have to be.
Just because something is the 'latest and greatest' does not mean you need to use it.
Before taking on any new marketing strategy I want you to ask yourself these key questions:Read More
Email marketing has gotten a bad rep lately, and understandably. We all have inboxes inundated with email newsletters from every company, brand, personality we have ever engaged with.
But it is still an essential marketing medium, and you need to use it, let me explain, why.Read More
Have you ever wondered what it would be like to go viral?
On Wednesday last week, one of my clients went viral! And it was incredibly exciting. For months we have been testing content, ads, and strategies to see what works and what gets engagement - and last week it paid off.
I recently asked some of my clients what their biggest marketing challenge was, and the most popular problem was staying motivated with certain strategies when they don’t appear to be working. The most common example of this was content creation through a blog.Read More