Thinking the change to the Facebook Algorithm is the end of the world? It's not. And these tips will help.Read More
It's a maze just navigating your way through the 12 different types of Facebook Ads. These tips make life a little easier in reaching Facebook Advertising happiness.Read More
A well-designed GIF has the ability to reach out to the emotions of potential customers, and associate your product or service with a particular feeling or aspiration or even just make them laugh. This link can be extremely valuable when trying to sell a product or service and successful marketers take full advantage of it!Read More
Ah, the million dollar question!
First things first, if you've spent more than $5-20 on an ad and you haven't had a result (we will talk about what kind of results you should be aiming for in a minute) - the ad isn't working.Read More
If you've ever run a Facebook Ad, you'll be familiar with the, often, dreaded relevance score. Seemingly by a stroke of luck you may get a 7 or 8 but you're never really sure why or how.
The only thing you know for sure is that you frequently see ads with no score, or a 2-3, and you've heard it's bad.Read More