Posts in Social Marketing
Facebook ad’s and GIF’s? A what? A GIF?

A well-designed GIF has the ability to reach out to the emotions of potential customers, and associate your product or service with a particular feeling or aspiration or even just make them laugh. This link can be extremely valuable when trying to sell a product or service and successful marketers take full advantage of it!

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What You Need To Know About The Algorithm Behind The "Relevance Score"

Think about it this way, there are a limited number of ad spots in each individual users feed. As an advertiser you are competing against other advertisers for those limited spaces. Now, consider the audience you are targeting on Facebook, who else would be trying to reach them?

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My favourite kind of Facebook Ad

Want to know what my favourite kind of Facebook Ad is? At Bright Red Marketing we manage over $50,000 a month in ad spend, so we have a good idea of what works 😉 and our clients love it when we use this as the sales often come rolling in within minutes!

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Your key to influencer marketing!

Ever wished you could get your product in the hands of the illusive influencer? But don’t know where to start, how to know who to trust, or what a good price is?

Let me introduce you to my new obsession

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The dreaded content creation process

Keeping your Facebook page up to date is probably one of the most difficult and complained about parts of having a business. It's one of the first to be left behind and I know for a fact something we all feel guilty about! 

So what can you do about it? 

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How much should I be spending on Facebook ads?

Ah, the million dollar question!

First things first, if you've spent more than $5-20 on an ad and you haven't had a result (we will talk about what kind of results you should be aiming for in a minute) - the ad isn't working.

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