The Ultimate Facebook Ad Test
When we're creating our ad campaign, we often get so caught up in creating the ad, we fail to check whether it is actually effective. So how do you know if it will work?
By using The Ultimate Facebook Ad Test.
When you finish creating your ad, Publish it, then go back to Editing Ad from your Facebook Ad Manager Dashboard. You’ll see a little box with an arrow – if you click on that you’ll get a ‘See post on Facebook with comments’. This will open your ad up in a new tab within your newsfeed.
Now, I want you to scroll past your ad as if you were just scrolling Facebook.
Be honest with yourself:
Would you stop and read it?
Does it make you want to take action?
I do this frequently.
I can work really hard on an ad for a client – do all the right things - and when I do this check, it doesn’t pass. Sometimes when I open the tab, I just keep scrolling past – completely forgetting what I was doing in the first place.
The newsfeed is crowded. Your ad has to grab attention, tell a story and make people want to take action - or at least remember you. Sometimes the ad on its own might be good – but in the crowded newsfeed, it can get lost.
While the ad may look great in the Ads Manager, it still needs to stand out. The Ultimate Facebook Ad Test is the simplest way to do a double check that your ad has enough ‘punch’ to get noticed.
To make sure your ad is up to the challenge of standing out in a crowded newsfeed, here are some easy ways to create more effective ads:
Use an emotive image. You’ll find that a lot of the images on Facebook are ‘over the top' happy and perfect. Sometimes testing a more ‘negative’ image, or an image that isn’t perfect with studio lighting and the works actually gets more attention because it’s different.
Use video. Using a raw “filmed on your iPhone” type video can often work better as it looks different than the picture-perfect styled videos your feeds are full of.
Ask a question and use proper paragraph spacing. No one wants to read a full paragraph of text.
Avoid using too many emojis. The jury is still out on whether emojis help or hinder your campaigns. But what is certain – too many of them look spammy and cheap.
Add a little bit of text to your pictures. Keeping within the limited text on images ruling using Facebook’s 20% Text Overlay Tool found >here<, a burst of colour and text on your images and video can work really well with getting that extra second of attention.
Target ‘friends of people who like your page’ when running your ad. It’ll mean that everyone that will see the ad, will get a little line at the top letting them know which of their friends also like your page - it gives the added bonus of automatic social proof.
Good Luck Creating Powerful And Effective Facebook Ads!
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