Are you missing the punchline?
Just like the best jokes need a good punchline, your marketing also needs that little extra punch!
Sometimes you are sharing information in a blog post or a video and you want to be unassuming and informative - and that is fine - but in all other circumstances you have to ask the question: What is the point?
Are you highlighting a product? Is it a call to action? Do you want a reply to an email? Perhaps you want them to post a photo? Or drive them to your website? Make it clear - for you and the person engaging with the content.
You'll have your opening paragraph to grab attention, you'll have your body paragraphs to build interest and inform and then you'll bring up the main point - make sure you give the main point the attention it deserves. Don't write four paragraphs of lead up and one to explain the concept. Ensure that they are balanced and it will greatly improve the response you get to your marketing material!
You don't want to put all the effort into the front line of the joke only to miss the punchline.
My name is Dahna and I'm the founder of Bright Red Marketing. I live and breathe marketing, I can't see an advertisement without analysing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.
I'd love to hear from you, contact me here:
I am so grateful to have amazing clients that were happy to be flexible and patient, knowing that there was very little I could do in the present moment to rectify the situation. And for that I say thank you to all of those clients who happily rescheduled and were patient while their launches and campaigns were delayed.
So, my word of warning and my advice - when you're building your business that is focused on client contact make sure you are working with amazing people.
A lot of people have a fear of their marketing being "salesy" and they don't want to appear like the used car salesman.
Everyone wants to know who to market their business without being "salesy" and I get this question a lot, and to be honest - I can answer it in two words, 'add value'.
If you could add something to your business, that is guaranteed to make you money, and won't cost you a cent, would you do it?
Of course you would.
So why do I see so many businesses failing to take advantage of this one little thing
If you read yesterday's blog post you would have seen me talk about providing enough value.
Now, I'm not talking about packaging your products with a list of over-priced bonuses to sell you $25,000 worth of product for $199. That's not it.
I mean - are you providing enough value to your clients.
Are you feeling lost in your business, you've been working hard - possibly for years, and you're just not going anywhere?
I'm going to be completely honest. This was me. I recently celebrated by six year biz-anniversary and was no better off than when I started. Two months after my epiphany and my business is set to quadruple this month and quadruple again the following.
In today's modern age, many businesses run solely from a mobile device...
BUT, have you thought about how this might be damaging to your business?