Using digital media to have an affair online, or My Favourite Marketing Article... Ever
Being in the industry I am in, I get to read a lot of what others in the industry are doing - if you aren't doing this in your industry... you should be! Every now and then I come across a gem, and I just have to share this one! Now this might sound like a controversial topic, and it sort of is... however it perfectly illustrates the point of perfect marketing!
As he points out - Online Marketing 101 1. Find out exactly who is your target market 2. Find out their biggest problem 3. Find out where they go online 4. Put an advert in front of them that offers to fix their biggest problem 5. Once you have the click, fulfill their problem
Now I'll let you read the article here: http://www.roarlocal.com.au/affair-online/
Let me know your thoughts!