An easy guide to SEO
Google recently released a one page users guide to SEO. It is a brilliant tool, and an easy way for you to fix up your SEO yourself. I personally, would recommend that everyone get an SEO expert to look at their site at one point, although expensive, I think it is definitely worth while.
In the meantime have a look at the PDF, it's a free download!
Hope it helps!
If you want to see the original blog post, you can find it here: http://googlewebmastercentral.blogspot.com.au/2013/03/cheat-sheet-for-friends-and-family.html