Marketing at its best!
No one can dispute how truly brilliant some of Coco-Cola's advertising is and their "Small World" Campaign is no different. The Inspiration Room have a brilliant article on it here and you can view it in action on YouTube as well...
Essential a giant touch screen was installed in Pakistan and another in India, and people could go up to it and see someone in another Country. Together they had to complete a task, touch hands, draw a smiley face etc and they would receive a free Coke.
Not only is this clever as a marketing exercise, its also a brilliant social experiment... and I love social experiments - especially the kind that bring a smile to my face.
Here is another of my favourites - not a marketing tactic - just a lot of fun! Sit in a Ball Pit and Make a Friend! *It's been added to my bucket list to do this - if you want to help me make that happen let me know*
To bring this back to marketing - these social experiements are great for your marketing, as they don't always have to cost a lot of money - How much does it cost to set up a ball pit in the middle of town?! And they get your message across in a fun way without being a direct sell.
Do you have any favourite videos or stories?