Top 10 Super Bowl Ads

In case you haven't seen this yet, The Marketing Magazine has the Top 10 (there are actually 13, although apparently we shouldn't ask!) advertisements for this year. Check them out here:

My favourite is the Toyata 'Reinvented' commercial, I think its really clever and I really want one of those blenders, but how much it sells the car I'm not entirely sure.

I love creative TV advertisements, but sometimes I wonder if they really work to increase sales? Or are they just a branding exercise? Personally, I remember the ad - but not always what it was for.

What do you think -Do you remember what the ad was for? Or just the funny story line?