In today’s episode you’ll learn:
- The process she used to come up with the business idea and how she started the Riff Ray Sleep Toys company
- The strategies she applied to get her first customers
- Implementing a referral program and why it is a major part of Riff Raff’s marketing plan
- How the business has changed and grown over the years
- How to build and grow a strong and successful team
- Effective marketing strategies to attract and retain customers
- The design prototype phase: tips and steps to take
- Why a growth mindset is important for success
- The Power of the D2C connection
- The great opportunities an eCommerce business can offer
Where to find Emma, and the books and podcasts she talks about on the show:
Podcasts:
Books:
Become An Idea Machine: Because Ideas Are The Currency Of The 21st Century
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
Where to find her
Website – https://riffraffandco.com
Instagram – https://www.instagram.com/riffraff_sleeptoys/
Discount Code for Riff Raff products: RED15
Transcript
Hi and welcome to the Bright Minds of eCommerce Podcast. I’m Dahna, founder of Bright Red Marketing, your e-commerce advertising specialist.
Today, we are here with Emma from Riff Raff Sleep Toys. Emma Kruger is the founder and CEO of Riff Raff Sleep Toys, the company behind Australia’s most popular sleep toys for babies and toddlers, the Riff Raff Sleep Toys.
Prior to Riff Raff, Emma served as a human resources professional within the public health sector, but her love for problem solving coupled with a natural creativity, led her to create Riff Raff Sleep Toys’ first product, a perfectly sized and washable sleep toy for little ones.
The sleep toys had been a resounding success with over a hundred thousand toys sold to date and thousands of testimonials.
Dedicated to fostering raving fan culture, Riff Raff Sleep Toys was thrilled to win the 2019 ORIAS People’s Choice small business award.
In today’s episode, she shares her process of coming up with the business idea, the genius way they get new customers, even in the early days and her tips around growing a team.
So let’s get into it. Welcome to episode 25!
Dahna
Hi, and welcome to the Bright Minds of eCommerce Podcast. Today, we are here with Emma from Riff Raff Sleep Toys. Welcome Emma!
Emma
Hi, thank you so much for having me on!
Dahna
Thank you so much for joining us. So tell us a little bit about how Riff Raff Sleep Toys started?
Emma
Yeah. So, it really started with me looking to start my own business.
I was working in Human Resources for a really big public hospital in Melbourne, and I had my first child, and then I had my second child in close succession. And I really wasn’t looking forward to going back to the workforce in a traditional sense. I’d always wanted to have my own business, even from a really young age, but I’d never really been inspired and really even knew my industry.
But as I had children, I could really feel that eCommerce itself sort of presented a lot of opportunity and a lot of flexible lifestyle, which was super appealing to me. It took a long time to get the idea and it took a lot of dedication, but essentially once I landed on the idea, the rest is history. That was it.
Dahna
Amazing. So tell us a little bit about how you actually started the business. Obviously, I think I’ve read somewhere you were on holiday, going on holiday somewhere, like… give us like… from idea to like conception sort of how did that process go?
Emma
Yeah, that was… It was really hectic, the actual moment that the idea of the Riff Raff Sleep Toy came to me.
So I’ve been working in quite a dedicated manner on sort of idea creation. I was really fixated in wanting to create a product of value. So it was really, I would look around, I was like “Wow, there’s just people selling rubbish everywhere, and I don’t want to be part of that! I want to be able to make something that is of value”.
So I’ve been quite fixated and I was going through a big creative process. And quite honestly, just coming up with lots of bad ideas. And I read this really amazing book, it’s called “The Idea Machine” and it was super instrumental in really making sure that I took the time to really formulate the idea process. Like it wasn’t going to be this “Aha!” moment, it takes a lot of bad ideas to come up with a good idea.
Anyway, the good idea hadn’t come. And I’d been on holiday with the family in Bali, and we came back with the most horrific gastro, like it was next level, and I was the last one in the family to get it, of course, cause that’s what happens with moms.
Essentially, I had a crazy fever, like a 40 degree fever. I was up in my bedroom and in this fever, it had come to me, because during my daughter’s sickness, she had spewed all over this precious toy that she had associated with sleep that wasn’t able to be easily washed. And it just sort of hit me like a light bulb literally, and from that moment, I couldn’t stop thinking about this.
Dahna
That’s amazing. I mean, not the gastro part
Emma
I’ve never been so thankful for a gastro.
Dahna
You hear so many business stories where it is “Oh, I just had this miraculous idea out of nowhere, and look at me now with my super successful business!”.
I love that you were actually in a process of “I want to start a business. I’m going to come up with as many bad ideas as I can, until I find something that’s good”. You still kind of had that moment where you came up with the idea, but it wasn’t just a random out of the blue, I wasn’t thinking about it kind of moment. It was a very well-planned structured thought-out moment.
And I think that’s really inspiring because a lot of people want to start businesses, and they think they have to just wait for some miracle and you don’t. You can kind of work on it by making lots of really bad ideas until you come with a good one.
Emma
I had a bit of a timeline, which was quite funny. My husband was very, very supportive, but financially we actually needed to make some decisions.
And so I had a timeline to work too, which I think was the best thing ever because it made me treat it like a job. And that’s what I was doing. I was treating the creative process of the ideation as a job and I was working on it every day. And I made a little goal that I would write down at least five ideas a day.
And I looked back at them now and some of them were pretty silly. It’s treat like, the idea, the one that hit, came to me, but it was only because I’d been in that mindset for a couple of months.
Dahna
Yeah. And I think that’s what they say about brains too. Like, if you give them a project to work on and you’re constantly sort of thinking about it, it’ll come to you when you’re not thinking about it. But if you weren’t thinking about it, that’s not going to work.
Emma
Totally. I agree.
Dahna:
So, obviously starting a new business is never easy, but how did you get your first customers?
Emma
Yeah. So I think my timing was really lucky, but ain’t saying that I think that it absolutely could be replicated today. I say that I’m lucky because I started this in what we call the Facebook heyday.
So, you could actually spend money and get exponential returns without too many tricks or anything, which nowadays is basically impossible, and I wouldn’t suggest that’s how you start.
So I ordered a small number because I only had limited finances. I knew exactly what my breakeven point was, which gave me confidence to be able to do it and say ”Well, as long as I sell X amount, I’ve made my money back and I’m not a complete failure”.
And then essentially, it was back in the day, so it was really friends, family, I had some amazing people. My husband’s friends and a few other people, and my dear friends that really supported me, with those first few purchases and then organic socials, believe it or not, which is hard nowadays.
But I think the tipping point though, was the follow-up that I was able to… So making contact with these first customers, getting their reviews, using their reviews and being really, really deliberate about making sure that their experience was next level, from the very start.
Dahna
I think that’s amazing, cause that does translate. It doesn’t matter whether you’re going organic on Facebook or, I mean, nowadays TikTok is kind of having its heyday and Instagram Reels and things still sort of get you that sort of reach, although it’s not as good as what Facebook used to be, but that strategy works anywhere. It doesn’t matter what you’re using.
Emma
No. And I mean, it’s been a huge premise for our whole business. You know, we’re still obsessed with the customer journey and making sure that people love our product and in return, hopefully love our brand. And it doesn’t cost a lot to do that. And that was the amazing thing. I had no money, there was no paid media at that stage for me, but I managed to score these first 10, 15, 20 sort of sales and then nurtured them.
The other thing that was really amazing and it was implemented right at the start was our referral program. And that has not really stopped being a major part of our marketing plan.
Dahna
Tell me a little bit more about the referral program.
Emma
Yeah. So the referral program basically implemented right away because it was very low cost for me.
And I knew being a mum myself, the one way that a mum, you know, sometimes the only way to get the mum over the line of purchasing a product is from validation from friends, people who have actually used the product. Because there’s a lot of products to buy in that category, and you really need to know that the one that you’re buying is good value or does the job it says it’s going to do.
And so really early, I knew that that was a way that I could leverage more customers and bring people into our community. So essentially, I was prepared to give away, back then I think it was a, you know, it was a toy – which is not cheap, so there’s that $65 in value – to a customer if they could have four successful referrals back then. And it was successful right from the start. I was getting amazing referrals to other people right away.
Dahna
And it would be… Although it’s kind of incentivised, it would still be quite organic because people are not going to refer something they don’t like to get. There is a a lot of power in that.
Emma
Yeah, absolutely. That’s right. You don’t want another toy unless you like the products. So the fact that they were being rewarded with the product, sort of meant, intrinsically it means that yeah, the referral had a lot of power.
Dahna
Yeah, I love that. That’s very, very clever. So obviously you’ve grown a lot from those first, you know, 10, 15, 20 orders. Tell us a little bit about how the business has changed and grown over the years. Six years is a long time.
Emma
It’s a long time. It’s grown beyond my dreams, to be honest. When I started this, when I was getting my husband over the line to do something that… I’d never designed a product before in my life or sold anything. I said to him “All I want to be able to do is help pay for the family holidays. And then I’ll consider it a success”.
It was just really about like for me, just being able to be creative and hopefully earn a little bit of money. And now, you know, I look at what it is now and it’s, it’s a community. It’s an amazing team that I get to work with, and an even more amazing community out there amongst our Riff Raff fans. And, yeah, sometimes it’s hard to believe it, to be honest.
So, yeah, essentially, so the team has grown a lot. So it started as me, and then, you know, that really slow employ a couple of friends, because you’re really busy.
But we’re at the stage now where we’re making really, really sort of deliberate recruits now to really specific positions, targeting growth in certain areas, which is really great with developing more products which are soon to be released.
We’re big enough, we do fun things together as staff. We also do charitable campaigns wherever we can. And we just donated $11,000 to Currumbin Wildlife Sanctuary, and we’re fundraising for Miracle Babies this weekend. So yeah, we’ve really taken on a new life, to be honest.
Dahna
That’s amazing. Is there like a, or was there a tipping point between that sort of small business, selling to friends and family to sort of where it is now? is just kind of like a snowball of growth?
Emma
For us, it was really a snowball of growth because quite honestly, you know, one of our biggest challenges during these last few years has been supply, and some of that is just sheer growth, like exponential growth, but also me probably not having the right talent in place to be able to handle that. So it was me for example, and you know, it was amazing, like all of a sudden, you don’t realise that 20% or 30% a year growth, you don’t, unless you’re really trained or experienced in it. It was a really big shock for me, the implications on inventory.
And so, you know, we stopped out a few times or we had to scale back sales to try and manage inventory while we’re waiting for more stock and things like that. So, there’s certainly been a lot of challenges. I think the tipping point for us was probably when I realised that it was way bigger than me.
And for me to really give it the legs that it deserves, I need to get out of the way, and I need to employ the right people in the right roles. And since doing that, it’s been a lot more fun too.
Dahna:
It’s such an important part of like, and it’s so hard to relinquish that control when it’s been yours for so long, but it’s such an important part of business. You can’t do everything
Emma:
No. And I was learning very fast that like, there were times that I was quite stressed and not really enjoying my role. And I could just see, like I was letting people down, in my own way, like the staff that were trying their best and customers wanting to buy. And I was like “that’s your flag, really. If you’re not able to meet demand and you’re not keeping people happy, then you need to find a way to pivot so that you can”.
Dahna
Yeah, definitely. Obviously growing a team is a big mission. Have you got any tips or lessons on how you sort of managed growing that team? I know it’s something a lot of people struggle with in terms of how to get the right person, how to make sure that role you hire for first is the right role to hire?
Emma:
Yeah. I think one of the most important things when I’m looking at our team now, so I think we’re 18 or 19 now, and not all full time. Like we have a lot of part-time, because we’re quite obsessed with acknowledging that parents can also be really highly valued employees. We have a lot of part-time employees as well.
You know, I think the one thing that’s really always done as well with recruiting, and I’ve got to say, like, we have done really well, like every now and again we missed the mark and I was like “Oops, you’ve gotta do that one again”, but rarely, and our employees have been with us for such a long time. I mean, I’ve got people with me right from the start, still. And I think the thing that’s probably done us well is probably recruiting to our cultural fit, it has been a priority, but not over sheer talent and experience, but with it in the highest consideration, because we do have a very unique culture.
We worked remote before COVID, I work part-time at very strange hours because I love being available for my family and for the horses. And there’s several people within the company that do that. And so if you’re not okay with that, then you’re not a good fit for us.
And same with the customer experience. If you’re not okay with making decisions on the fly, putting the customer first and making the leap and knowing that you’re not going to get in trouble from us if you say the wrong thing, as long as the customer’s coming out first. If you can’t make that leap without too much hand holding, you’re also probably not the right person.
So we’ve been really good with our interviewing and just making sure that we try and get the fit, the fit right first, pretty much.
Dahna:
Yeah. I think that’s so important. I mean, at the end of the day, it’s a team and everyone kind of has to be on the same track.
Emma
Yeah. Yeah. Otherwise it just doesn’t work and people are unhappy and to have unhappy people at work, it’s just the worst. Like you can feel the vibe and it’s just like, “No, this isn’t working!”
Dahna
Thankfully I’ve also been very lucky with my hires and everyone enjoys being there. I cannot imagine working with people who weren’t happy to be there. It would be hard.
Emma
I agree. I agree.
Dahna
Yeah. I would just really like to ask is: Obviously your business has grown so much, it’d be a lot of organic kind of momentum, but are there any strategies that you’re using to reach new customers now that are working particularly well for you?
Emma:
We still use paid media. We just, especially… I think it’s hard for businesses, not hard, but it’s a challenge for businesses that maybe started when we did, sort of five plus years ago, who went through the heyday of paid media with Facebook and Instagram, and then to see sort of a change and update, and change and update.
And your ROAS is like, you know, it’s not even on the same planet as what it used to be. So I think there’s a lot of mental realignment that goes on there. On the upside though, I think it’s like, it’s forced all of our hands really diversifying to other channels, which is awesome. As far as new, yeah, I mean, I still like paid media, you know, Instagram and Facebook for top of funnel and awareness.
We did have a little play on TikTok, not totally loving it for our brand at the moment, but we’re prepared to keep… What we are really interested in is more influencer type of arrangements in the space rather than actually, you know, for me, it’s not the right place for product, like chucking product down people’s throat. I think just like more of a playful product placement is probably the angle that we’re going there.
We’re definitely doing a lot more B2B. So, Carmz from our team is working quite a lot on other sort of partnerships, and affiliate arrangements with other businesses that live within our brand. So, that’s actually a pretty big focus for us in the next 12 months.
And then, of course, EDM for me is pretty much always gonna be king. So, we are very obsessed with our EDM flows, our retaining customers and things like that. So, while new customers are important, retaining customers are almost more important for us.
Dahna
Yeah. Amazing. How do you manage the retaining customers in a space where you sell things for people with babies? Like, there isn’t like a lifetime that people will have babies, and it’s normally a couple of years. Obviously then they have friends, which I suppose is where the referral comes in. But do you have any specific strategies around that?
Emma
Yeah, we, you do. Well, at the moment, so we’ve got a really big focus on increasing, yeah, being able to provide more products to that audience, a little bit more growing with the customer and their child that they’ve purchased for, will be important for us going forward. We only basically have five SKU essentially of our major key products.
So, the fact that we get actually able to retain such a high number is quite remarkable really. I agree though, I think what’s really important though, is that babies are always being born and that’s what makes it such an incredible market. Definitely there’s a period, especially when their little ones grow up and they’re like “Oh my gosh, I don’t wanna hear about sleep toys, I’m way out of that!”. And they’ll disappear for a little while. It is only a matter of time until they’re either becoming aunties or friends or those sorts of things.
So, they might disappear for a little while and we definitely are very conscious to not bug people while they seem to be quiet. But every now and again, we’ll give a reactivation prompt and just sort of be like “Hey, do you need us again now?”
Dahna
Anyone with a baby recently?
Emma
If they’re not opening, we don’t keep bugging them. The idea is give them a break and see if we can offer them something later.
Dahna
That’s a very clever way of doing it because obviously if they’re not engaging, they’re probably at a point in life where they’re not interested anymore. But the fact that you keep kind of “Hey, just checking in!” is really clever.
Emma
Especially if we have something really good to offer. Like we never really go on sale, well, we never go on sale, but if we have our famous NQR sale or if we have a new product release, it needs to be something really juicy to annoy those people again.
Dahna
Yeah. And I suppose, I mean, babies take nine, ten months. So every 12 months is probably a good time to…
Emma
Yeah. Exactly like, oh man. Yeah, exactly.
Dahna
It’s not like we have three months gestation periods and it’s, you know, you need to follow up a bit more regularly. They’ve got time in there.
Emma
Exactly.
Dahna
Oh, fantastic. So just something that I’m generally curious about and I know a lot of other people are, that initial design prototype phase, how was that? Obviously that’s a really big learning curve. Have you got any kind of tips or lessons you can share around that?
Emma
Yeah, I do. definitely. It was pretty, that was a really interesting and challenging part of the whole puzzle. You know, I literally had never designed anything before in my life and I was trying to do it overseas and I was trying to do it with no budget. And I think it made me really savvy though. Like not being able to spend any money on the process and it’s made me a better person, a better designer because of it.
I guess, for me it was really just about being really patient with the sample process is probably the one thing that I would recommend. You pretty much have to start with a really wide net. So even now when we’re looking for new manufacturers, the net is so wide that it basically will fill up an email inbox every 24 hours. That’s how many manufacturers we start with.
And then we slowly, but surely hold down. So that process can take – just that process of narrowing down to three or four manufacturers that you might actually wanna progress with a physical sample – even that can take a month, I would say. So really understanding exactly how long it can take to get each part of that process, that design process done, being clear on the outset can really just help you stay steady during the journey and not sort of get frustrated and throw the towel in.
Dahna
Yeah, I think that’s really encouraging, because I think a lot of people start businesses and they go through it and they just like, even me, I would assume that it’s a much easier process, but to hear that someone who’s had this success that you have, and even now you still go through that process and you still cast the net that wide, and it still takes that long. I think that’s really encouraging. Like I think a lot of people are like “Oh, it was so easy. I just did this.” And I think it’s good to hear that it actually doesn’t, it’s not that easy. It does take time.
Emma
Yeah. And I actually think it’s almost the opposite. At the start, when I first started with the first manufacturer in the first, you know, batch of toys – they’re different suppliers than they are now – but retrospectively, I probably didn’t actually go wide enough. I didn’t know really what questions to ask. Now I know, and me and the team, we go wide now, like we go really wide. We ask a lot of questions, the right questions now, which takes time, you know, to understand what they are and work backwards.
So, I think that’s something that we actually learn in hindsight, like wish to ask more people these questions, who else is out there? And just dig deeper at the start, so then you’ve really got the confidence to go forward when you think “Oh wow, this one’s a standout! I’m really feeling a connection. Let’s take them over!”
Dahna
Yeah. Amazing. Is there anything you wish you’d done or known in the early days of your business that would make growing now easier?
Emma
Oh, yes. Let me think. There’s lots. I would say probably one of my biggest missed opportunities was just really having a growth, like a success mindset at the start. I think I spent, I literally spent the first two or three, maybe three years, just really not even believing that it was happening. And because of that, I just basically, and never had enough stock, I was too scared to recruit to all these, to these wonderful positions that should have been recruited to earlier, honestly.
I expected it to just fail any minute. I was like, any minute something’s gonna happen, and it’s a disaster. And it was really, it really held me back actually.
And it was only once I sort of really was prepared to be like “All right, I’m gonna give this a proper go! I’m not scared of failing anymore”, that I could make those big decisions, the ones that require commitment, like bringing on full-time valuable employees and buying more stock than you need anticipating growth, and those sorts of things.
I wish I could have done that earlier, but for me that was just the journey that I had to take. Now we’re there, thank goodness! Better late than never.
Dahna
Fantastic. I think sometimes our brains are our worst enemies at some point, but it’s good that we can get through those things and you’ve obviously grown to be quite successful now, which is very exciting.
Emma
Yeah. I mean, that’s right. We got there in the end and we’re having more fun now. I’m having more fun with the team and with the product than I ever had. And so if it was all to end tomorrow, my mind it’s changed now. It’s like, well, realistically, product based business, they don’t always last forever, unless you can hopefully transfer into a bit of a classic, which is what we would obviously love to do.
But if it didn’t end tomorrow, I could honestly say right now, we’ve been giving it a real nudge this last little bit, and especially in the 12 months. These next 12 months and I’ll be like yeah, I could put this to bed knowing we really gave it a really good show. Whereas earlier I actually had a niggling feeling of the opposite. I was like, “oh, I never went hard enough. I never took the chances that I should have done”. But now we’re there.
Dahna
That’s amazing, I love that! Before we finish up, is there anything you think we’ve missed? Anything that you think you can share, that we haven’t covered?
Emma
I think no. I mean, the only thing I could say is I think just, eCommerce still, you know, I’m quite passionate about eCommerce and especially the Direct to Consumer experience.
And I think that it still provides, and it’s got an amazing opportunity for people. And I just really encourage people, especially women, especially women with families, or other people that might require a more flexible lifestyle for one reason or another, it’s an amazing industry to get into.
And I think you can learn it all for free essentially, through amazing resources like this or attending the conferences. They cost a couple hundred dollars to attend. They’re amazing. You get to listen to the most successful people in the industry and yeah, I just think, you know, go for it essentially.
Dahna
Fantastic. I mean, I work with eCommerce businesses and seeing the growth that these businesses have and talking to businesses like yourselves is just so inspiring and I agree. eCommerce is such a wonderful market to be in.
Emma
Yeah. I mean, you get to connect. I think the reason why I just love the D2C space so much is you get to provide something for a customer, you get to connect with a customer in a way that you just cannot do any other way. Essentially you get to know them intimately and they get to know you.
And it’s such a rewarding experience. It’s not just sales. And the whole team, you know, we just really thrive on that. And so, I’m a really big, you know… Obviously, marketplace will play a small role for us, coming up overseas, but I get asked a hundred times “Would you brick-and-mortar? Would you consider that sort of thing?” I’m just like “Adamantly, no!” Because this is what we all love doing. We love being able to connect with each and every customer the way that we do, and it is what makes us who we are.
Dahna
That’s so wonderful. I love it. So we should get to the last couple of questions we ask everyone: Do you have any strategies or habits that you follow each day to help you stay on track?
Emma
Oh, yes. That is a good question! I have a pretty busy sort of household, which I do thoroughly enjoy, because of that, routine is super important for me.
So I pretty much start out my day, every day, walking my beautiful dogs and listening to a podcast. And that really sort of sets me in the right mindframe for the rest of the day. And then I basically really pick out my really productive hours and go like crazy during that.
So for me, I’m a morning person, and so, basically I will very, very rarely have anything personal come up between the hours of eight and one. And so I do really good work during that time. And then I leave some space at the end for the sort of more, less productive, but I really go hard in the hours where I can really get some remarkable stuff done.
Dahna
Wonderful. On that note, your favourite podcast.
Emma
Favourite, favourite all time it would probably have to be “How I Built This” by NPR
Dahna
Such a good podcast.
Emma I
I swear I have listened to every episode that was ever made of that podcast. I’m actually waiting for them to release the new season. It must be soon. I just find that his tales, the way he interviews and the people that he interviews are just so inspirational.
Dahna
Wonderful. And do you have a favourite business book?
Emma
Oh, yes. It would have to be, without doubt, It would have to be “The 4-Hour Work Week” by Tim Ferris, which is basically the book that changed everything for me. I really love him as a whole, like I think he’s a really, really interesting guy and he has a podcast I listen to a lot, but that book, if anybody needs a mindset change, I can’t recommend that book enough.
Dahna
It’s fantastic. It’s just such a good book. Most people probably aren’t gonna get to the point where they’re only working four hours a week, but to be able to see that it’s possible and you don’t have to work full-time hours or crazy…, you don’t have to do the “hustle” just to be successful. I think it’s such a really important thing for businesses.
Emma
Yeah, I totally agree. It’s like I found it really interesting because it’s very… We go to school in this very particular education system where we are told a lot of our lives, that there’s one way to earn money and one way to work, and that’s something.
And I just find this book, whether you’re actually interested in trying to work for hours a week or not, but this book is the antidote to just being able to take the blinkers off a little bit and just be like “Hang on! Not everybody works nine to five, Monday to Friday. So what are these people doing?”. So I think it’s an amazing book.
Dahna
I agree. And tell us about how people can visit you. And I believe you have a special offer for our listeners.
Emma
Yeah. We’d love to offer the listeners 15% off any of our products. So that’s one of the highest codes that we offer. So I’d love to see some new people take it up. So, “RED15”, I’ll send that over to you.
Dahna
I’ll add that to the show notes.
Emma
Yeah. Awesome! And just enter that at checkout there. You can find us, as I said, exclusively, only online. If you just search out “Riff Raff Sleep Toys” it will take you right there.
Dahna
Fantastic. And we’ll put all that in the show notes, if people are struggling to spell, but it’s pretty easy to find even if you spell it wrong.
Thank you so much for joining us. It’s been an absolute pleasure having you on the show!
Emma
Oh no, thank you. It’s been great. Hope to chat again soon!
Dahna
Me too.
Dahna
Thank you for listening to the 25th episode of The Bright Minds eCommerce Podcast. Don’t forget, we load all of the links and show notes onto our website. You can find everything at https://brightredmarketing.com.au/episode25. The link will also be in the episode description.
