Who Are You Writing For?

When you're first starting out, especially with a blog, it can be very difficult to find your audience. It can feel like you're writing to no one - and sometimes you might be. So how do you go from writing to no one, to having a legitimate following?

I read an article a few days ago explaining a really great strategy for getting started.

Write a list of 10 friends who would be interested in what you're writing about. Then begin your writing process with them in mind. What would they be interested in? What advice do they need to hear? Then send them through some of your articles and ask for feedback, as well as asking for  topic suggestions - what advice do they need?

Focus on these 10 people until you feel like you know them, and are helping them. Then find 10 new people. 

Keep doing this, and soon enough you'll have 100 people who truly value you. The goal with content is to share advice and insights that your target market will learn from and appreciate.

It can be hard to do this when it feels like no one is listening, keep pushing your content, keep sharing, and stay in touch with your demographic and your reach will increase!


My name is Dahna and I'm the founder of Bright Red Marketing. I live and breathe marketing, I can't see an advertisement without analysing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.

I'd love to hear from you, contact me here:

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