How To Name Your Company: A Tip

Naming a business can be one of the most difficult and stressful parts of launching a new company. Sometimes your genius idea doesn't fit your target market, sometimes its difficult to spell, and sometimes you wonder whether it is going to be the right fit for your company in years to come. 

So how do you go about coming up with a name that you are going to love, that your ideal customers are also going to love?

  • You can have a 'genius' moment - and something will come to you, and it will be just perfect.
  • You can do some hard work into working out your target market, identify what they want and come up with a name that they will respond to.
  • You can carefully put together words that explain what you do. 

Unfortunately, I can't help you have a genius moment... They definitely happen though, and although there is a lot of work that goes into marketing, sometimes you have to go with your gut feeling (as long as it fits your targeting!) I can help with the second two options though. Through careful brainstorming and research you can figure out words and ideologies that will resonate the most with your clients. 

Adorable Dinosaur Thesaurus... Because why not?

Adorable Dinosaur Thesaurus... Because why not?

The tip here is that Thesaurus.com is going to be your very best friend! I've come up with business names that have worked perfectly, just by spending time clicking on similar words until I found the right combination that I loved! Try it next time you need a killer business name!

The tip here is that Thesaurus.com is going to be your very best friend! I've come up with business names that have worked perfectly, just by spending time clicking on similar words until I found the right combination that I loved! Try it next time you need a killer business name!


My name is Dahna and I'm the founder of Bright Red Marketing. I live and breathe marketing, I can't see an advertisement without analysing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.

I'd love to hear from you, contact me here:

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