I love a creative piece of marketing and this campaign by Guzman y Gomez definitely falls under this category.
Challenging your die hard (hopefully not literally) fans is always a great idea - they are more likely to engage in a campaign like this. Did you take part in the challenge?
The only thing I would have done to improve this campaign would have been to further advertise the social media aspect. They have some great photos and videos from this campaign it wouldn't have hurt to promoted them a bit - other than that, it was a brilliant campaign from a very clever company.
My name is Dahna and I'm the founder of Bright Red Marketing. I live and breathe marketing, I can't see an advertisement without analysing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.
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