Hobbits, Planes + Marketing

Every now and then someone does something amazing with their marketing and it goes viral. This video by Air New Zealand has done just that.

It is brilliant, not because it has some of the cast of The Hobbit and Lord of the Rings, but because it shows how well Air New Zealand knows its customer base and at least one of its target markets.  It is this understanding that has led to this very clever video.

What are your thoughts?


My name is Dahna and I'm the founder of Bright Red Marketing. I live and breathe marketing, I can't see an advertisement without analysing it, or pass by a Marketing Book without reading it. Most of all I love helping businesses with their marketing and I love to chat.

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