My new favourite ad… what's yours?

VanDamme_Volvo2

I am always interested to see the latest in marketing genius, and as much as I think marketing should always be about what the client gets rather than the 'features' you offer… sometimes those features are so powerful it can work. (It helps when you are a giant company as well) Take these brilliant ads from Volvo for example. What do you think? (If you don't watch them all… make sure you watch the last one!)