How could razor blades be exciting?

I love seeing a good advertisement - I really do! I'm one of these people who walks around looking at ads, analysing them, sharing the ones I like - and I just had to share this one! It was sent to me by Anthill magazine, its for a razor blade company - And as Anthill says:

How do you do it when your product is boring? Like, as boring as razor blades? You make sure your marketing is remarkable.

This is definitely a remarkable ad

What are your thoughts? Love it? Hate it?